Short biography

Roberto Cortez is an entrepreneur, educator and specialist in AI and automation, online business and online sales. Founder of SpartAds and Laboratório da IA, he has worked in digital since 2012. He has over 30,000 students and has spoken at more than 50 events. He created AdSummit, wrote the Portuguese book “Aprende a vender com Marketing Digital” and hosts the Sextas Ímpares classes on YouTube.

Long biography

Roberto Cortez is an entrepreneur specialising in AI and automation, online business and online sales. He has worked in digital since 2012. A graduate in International Relations, he began at Webnode in the Czech Republic and worked in agencies, at Jusbrasil and as a freelancer before founding his agency in 2019, now SpartAds.

Throughout his career, he has generated over €5 million in online revenue from his own projects and directly supported more than 1,000 Portuguese businesses through services or close mentoring. His current work centres on SpartAds, providing growth services for service businesses and ecommerce as well as AI and automation, and Laboratório da IA. At the Lab, he leads two mentoring sessions a month on AI and online business and reviews student projects.

He has over 30,000 students and has spoken at more than 50 events. His background includes marketing and business events in Portugal and Brazil, such as Marketing Masters and Afiliados Brasil, alongside sector conferences and gatherings. He created and hosts AdSummit, wrote the Portuguese book “Aprende a vender com Marketing Digital” in 2022, already discussing algorithms and artificial intelligence in advertising, and runs Sextas Ímpares on YouTube, with demonstrations and conversations about AI, automation and business.

His approach combines implementation and teaching: developing tools, improving processes, reviewing security and connecting technology with customer acquisition, sales, margins and delivery capacity. He is open to businesses with execution already underway, particularly those that can grow online, contributing guidance, a team or capital.
