01 / SpartAds
We do the work for you.
With my team, I help service businesses and ecommerce grow. We also develop AI solutions and automate business processes.
AI and automation. Online business. Online sales.
I help build andgrow businessesonline.
I’m Roberto Cortez. Since 2012, I have built businesses and helped companies grow online. At SpartAds, my team implements marketing, AI and automation. My businesses have generated €6 million in revenue, mainly from services. My mentoring and teaching draw on that hands-on experience.
Roberto CortezEntrepreneur. Investor. Educator.
Founder of
- customers across my career
- 30,000+
- in revenue from my own businesses
- €6M
- Portuguese businesses supported
- 1,000+
- working online
- Since 2012
Work with me
How can I help you?
Individual mentoring, implementation with the team or participation in your project. Choose the support you need.
Individual mentoring
Work with me on your business.
Bring the decision you need to make: your offer, prices, sales, team or growth. We review the context to understand how I can support you.
Explore individual mentoring ↗
03 / Speaking and invitations
I want to invite you.
More than 50 events as a speaker. Team training, talks, interviews, podcasts and panels on AI and online business. Tell me what you have in mind; my commercial team will follow up.
Send an invitation ↗Knowledge.Team.Capital.Different ways to contribute to a project.
04 / Investment
I want to pitch my business.
Already invested time, money or a team in your project? I’m open to businesses I can contribute to, especially those that can grow online. You don’t need customers; you do need to have started.
Pitch my project ↗Explore my work in AI and automation and in online business and sales.
Laboratório da IA
Learn to use AI. Move your business forward.
This is where I work closely with people who want to apply AI and grow an online business. I provide mentoring twice a month and review students’ projects.
Mentoring with me, twice a month
We work on online business and AI, with room for the questions that come up as you put things into practice.
Reviews of students’ projects
I review the projects students bring and help them identify what they can improve.
Knowledge you can apply
Training in AI and automation to build skills you can use in your work and business.
Practical guides
Which decision do you want to prepare?
Business and mentoring ↗
Offers, prices, sales, margins and teams. Prepare the decisions that move your business forward.
AI and automation ↗
Processes, agents, data and applications. Choose what to automate and how to integrate technology into your work.
Investment and startups ↗
Prepare your project, identify the contribution you need and understand how I approach a potential involvement.
How I approach the work
The decisions behind the projects.
When I assess a business, I look at margins, what the team can deliver and what happens after the first sale. When I use AI, I test the data and check the result. At the Lab, I bring that experience to the projects students are building.
Explore my approach ↗Decisions from my businesses
Experience starts with the work we do.
Services, automation and offer development: three examples from my experience, with context, choices and demonstrable work.
SpartAds operations
- Demand
- Proposal
- Decision
- Delivery
At one stage, responding to potential customers took me up to seven days because proposals needed my approval. This episode helps examine delegation, capacity and the founder’s role in a team that needs to deliver.
Explore the case →Automation at AdSummit
- Metrics
- Rules
- Execution
- Verification
I built a campaign management centre that applies a matrix I defined. AI helped with planning and code; the hourly routine executes rules. The case shows the process and responsibilities without attributing an unproven profit increase to AI.
Explore the case →Listening before creating another offer
- Question
- Listening
- Decision
- Offer
In 2021, I expected demand for more courses. Customer research revealed a need for guidance and led to Prolancer, a programme that has since ended. The documented result is a change in the offer based on what people needed.
Explore the case →My writing
AI, business and opinion.
Article
The campaign generated sales, but payment has not arrived: what should you do?
If a campaign generated sales but the money has not arrived, base the next spending decision on the schedule of receipts and payments. Confirm the sale, estimate the…
Read article ↗
Article
How to separate new and existing customers in a campaign report
To separate new customers from existing customers, match each sale against purchase history and apply a stable definition of first purchase. Show both groups in the…
Read article ↗
Article
CAC and CPA: why the platform's reported cost is not the cost of a customer
Platform CPA measures advertising cost per defined action; CAC aims to measure the cost of winning a new customer. To compare them, confirm the event counted, the actual…
Read article ↗