01 / SpartAds
We do the work for you.
With my team, I help service businesses and ecommerce grow. We also develop AI solutions and automate business processes.
AI and automation. Online business. Online sales.
I help build andgrow businessesonline.
I’m Roberto Cortez. I have worked in online business since 2012 and now focus on SpartAds and Laboratório da IA. I build projects, help businesses sell online and apply AI and automation at work. Through training, I share what I learn and review the projects students are working on.
Roberto CortezEntrepreneur. Investor. Educator.
Founder of
- students
- 30,000+
- in online revenue from my own projects
- €5M+
- Portuguese businesses supported
- 1,000+
- working online
- Since 2012
Laboratório da IA
Learn to use AI. Move your business forward.
This is where I work closely with people who want to apply AI and grow an online business. I provide mentoring twice a month and review students’ projects.
Mentoring with me, twice a month
We work on online business and AI, with room for the questions that come up as you put things into practice.
Reviews of students’ projects
I review the projects students bring and help them identify what they can improve.
Knowledge you can apply
Training in AI and automation to build skills you can use in your work and business.
Work with me
How can I help you?
Services, training, a conversation at your event or a project to build. Choose what you need.
02 / Training
I want to learn with you.
Ongoing support at Laboratório da IA, occasional courses such as Claude Code na Prática and the annual AdSummit event. Explore what is available next.
Explore training and events ↗
03 / Speaking and invitations
I want to invite you.
More than 50 events as a speaker. Team training, talks, interviews, podcasts and panels on AI and online business. Tell me what you have in mind; my commercial team will follow up.
Send an invitation ↗Knowledge.Team.Capital.Different ways to contribute to a project.
04 / Investment
I want to pitch my business.
Already invested time, money or a team in your project? I’m open to businesses I can contribute to, especially those that can grow online. You don’t need customers; you do need to have started.
Pitch my project ↗Explore my work in AI and automation and in online business and sales.
Applied AI
What do you want to improve in your business?
Processes, tools and decisions I work on in my classes and projects. Choose where to start.
Business process automation
Organise the flow of work, define rules and prepare for failures.
AI agents for businesses
Choose what to delegate to AI, which tools it can use and when it should stop.
Artificial intelligence in digital marketing
Connect your offer, campaign analysis and ad creation with business results.
Developing applications with AI
From planning to the first version: data, permissions, testing and maintenance.
How I approach the work
The decisions behind the projects.
When I assess a business, I look at margins, what the team can deliver and what happens after the first sale. When I use AI, I test the data and check the result. At the Lab, I bring that experience to the projects students are building.
Explore my approach ↗Examples from the classes
See how I put the tools to work.
In Sextas Ímpares, I show processes that help explain business decisions and applications of AI. These three examples connect data collection, building tools and analysis. The diagrams summarise the reasoning covered in the classes; the articles provide context and link to the videos so you can follow the work.
Qualifying B2B opportunities
- Public data
- Criteria
- Review
- Contact
In the prospecting class, the work starts by defining which businesses fit the offer. Data collection with Apify and a workflow in n8n help organise information, while AI can support classification. The team needs to understand the criteria, check the data and decide how to approach each opportunity. A score helps prioritise work; it does not represent a likely sale or justify contacting the whole list.
Explore the example and class ↗Planning an application before coding
- Rules
- Data
- Permissions
- Tests
I used a football predictions application to explain planning with Claude Code. Before development, you need to decide who can take part, when predictions close and what each user can view or change. The example brings business rules and security into the same conversation. In the article, I explain how to record decisions, divide the work and review what has been built before putting the project online.
Explore the example and class ↗Giving AI analysis useful context
- Question
- Data
- Analysis
- Verification
An analysis starts with the question you want to answer and the data needed for that decision. If the period is wrong or an export leaves out rows, AI may produce a plausible explanation from incomplete information. The teaching examples cover organising the data and reviewing the conclusions. The aim is to understand what the available information supports and what still needs investigation.
Explore the example and class ↗Sextas Ímpares / YouTube
Start with these videos.
AI applications, automation and sales. Three episodes to get to know how I work and teach. Videos in Portuguese.
My writing
AI, business and opinion.
Article
What I expect from a media buyer in the AI era
When I hire someone to work on campaigns, I want to understand how they think about the business. What information do they ask for before spending money? How do they…
Read article ↗Article
AI in B2B prospecting: how to qualify opportunities before reaching out
Organise B2B prospecting with Apify, n8n and AI: qualification criteria, data review and handing opportunities over to your sales team.
Read article ↗Article
How to build a lead funnel that the sales team can actually work
Build a funnel for your service business: offer, landing page, form and sales follow-up, with examples from Sextas Ímpares.
Read article ↗