Media Kit
Find biographies, photographs and information about my projects to prepare interviews, articles and events. I am an entrepreneur, educator and specialist in AI, automation and online business. Copy the introductions, download the images and explore references from my experience speaking at more than 50 events.
View LinkedIn profile ↗Roberto Cortez is an entrepreneur, educator and specialist in AI and automation, online business and online sales. Founder of SpartAds and Laboratório da IA, he has worked in digital since 2012. He has over 30,000 students and has spoken at more than 50 events. He created AdSummit, wrote the Portuguese book “Aprende a vender com Marketing Digital” and hosts the Sextas Ímpares classes on YouTube.
Roberto Cortez is an entrepreneur specialising in AI and automation, online business and online sales. He has worked in digital since 2012. A graduate in International Relations, he began at Webnode in the Czech Republic and worked in agencies, at Jusbrasil and as a freelancer before founding his agency in 2019, now SpartAds.
Throughout his career, he has generated over €5 million in online revenue from his own projects and directly supported more than 1,000 Portuguese businesses through services or close mentoring. His current work centres on SpartAds, providing growth services for service businesses and ecommerce as well as AI and automation, and Laboratório da IA. At the Lab, he leads two mentoring sessions a month on AI and online business and reviews student projects.
He has over 30,000 students and has spoken at more than 50 events. His background includes marketing and business events in Portugal and Brazil, such as Marketing Masters and Afiliados Brasil, alongside sector conferences and gatherings. He created and hosts AdSummit, wrote the Portuguese book “Aprende a vender com Marketing Digital” in 2022, already discussing algorithms and artificial intelligence in advertising, and runs Sextas Ímpares on YouTube, with demonstrations and conversations about AI, automation and business.
His approach combines implementation and teaching: developing tools, improving processes, reviewing security and connecting technology with customer acquisition, sales, margins and delivery capacity. He is open to businesses with execution already underway, particularly those that can grow online, contributing guidance, a team or capital.
Press photographs
JPEG · 1440 × 1920 px
Download photograph ↓
JPEG · 1440 × 1920 px
Download photograph ↓
JPEG · 1440 × 2560 px
Download photograph ↓Talks, conferences and sharing knowledge
Speaking is part of my work. I have participated in more than 50 events as a speaker, covering advertising, online business, sales and, more recently, AI and automation. I bring the experience of managing projects, working with teams and continuing to test what I teach.
That experience spans different audiences: marketers, business owners, entrepreneurs and teams in sectors such as fitness and health. A conversation about customer acquisition changes when the audience runs a clinic, an online shop or a service business. I start by understanding the decisions and processes of the people in the room.
2023 · São Paulo
Paid traffic applied to affiliate marketing. The post-event report describes my presentation on audiences, the buying journey and campaign execution.
View programme or coverage ↗2023 / 2024 · Lisboa
I joined the panel of marketing and business speakers. The 2024 programme lists me under paid traffic and includes my session at the start of the first day.
View programme or coverage ↗2024
The organiser announced me as a speaker, highlighting my work in online advertising, Google Ads and Meta Ads.
View programme or coverage ↗2024
A talk about using advertising in therapies, exercise and health. Coverage confirms my participation in the first edition, held on 15 June.
View programme or coverage ↗2025 · Famalicão
The official speaker archive includes my participation in the business category. An audience of business owners and managers connecting growth, marketing and technology.
View programme or coverage ↗2025 · Famalicão IN HUB
A session about strategies for increasing sales through digital channels, aimed at entrepreneurs, startups and scaleups. Announced by the municipality for 5 June.
View programme or coverage ↗2026 · Leiria
Listed in the programme of the marketing and entrepreneurship conference. It is one of the stages where I share the work I do in business.
View programme or coverage ↗2022 · Online
A speaker at the fourth International Congress for Fitness & Wellness Professionals, whose programme brought together management, sales, marketing and exercise.
View programme or coverage ↗2026 · Porto
A Marketing Automation workshop included in the programme of the 24th edition, announced for 23 March.
View programme or coverage ↗I created AdSummit in 2020 and continue to host the event. Organising means choosing topics, bringing specialists together and building a sequence that makes sense to the audience. The 2026 edition focuses on AI and automation, with demonstrations and a live application build planned.
View the AdSummit programme ↗I can develop an introductory talk for business owners, a session on AI opportunities and limitations, or practical team training. Topics include sales processes, data, internal applications, implementation security and the impact of these tools on service delivery.
To prepare an invitation, send the audience profile, goal, format and date. My sales team will follow up to discuss requirements. Interviews, podcasts and panels can also be proposed through this route.
Invite me to speak or deliver training ↗To prepare a contribution, explore the AI speaking topics and my professional background.
Send an invitation ↗Companies and event
Services
At SpartAds, we help service businesses and ecommerce companies grow. We also develop AI and automation solutions for businesses.
Marketing and growth ↗Training
At Laboratório da IA, I provide mentoring twice a month on online business and AI, review students’ projects and teach people to apply artificial intelligence and automation in their work and businesses.
Explore Laboratório da IA ↗Annual event
My annual event. Registration is open all year, including for the following edition.
Explore the next edition ↗
