AI in B2B prospecting: how to qualify opportunities before reaching out
Organise B2B prospecting with Apify, n8n and AI: qualification criteria, data review and handing opportunities over to your sales team.
Read article ↗Roberto Cortez / Blog
AI, business and sales.
Choose what you want to work on: applying AI, improving sales or running your business. Explore processes, decisions and examples from my classes.
Prefer a guide by subject? Explore AI, automation and business.
Apply AI and automation
How to plan an app with Claude Code before you start coding
Before coding with Claude Code, define rules, data and permissions. My planning process, using a football predictions application as an example.
Read article ↗How to use AI in business beyond chatbot prompts
Use AI with business context, organised data and clear processes. Examples to move from conversations to useful tools for your team.
Read article ↗Marketing and sales
What I expect from a media buyer in the AI era
When I hire someone to work on campaigns, I want to understand how they think about the business. What information do they ask for before spending money? How do they…
Read article ↗How to build a lead funnel that the sales team can actually work
Build a funnel for your service business: offer, landing page, form and sales follow-up, with examples from Sextas Ímpares.
Read article ↗How to convert more leads into clients in a service business
Improve sales follow-up: qualify enquiries, assign responsibilities and prepare the next step. A class with Beatriz Teixeira.
Read article ↗Digital Marketing Agencies in Porto
Digital marketing agencies in Porto and nearby: services, current websites and criteria for choosing a team. A list reviewed by Roberto Cortez.
Read article ↗Run a business
Growing an online business: what I learned about margin, team, and AI
What I learned about growing an online business: margins, team autonomy, client relationships and applying AI to operations.
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